How To Move The Needle
  • Frameworks ▾

    Core lenses

    Theory of Constraints Find the one bottleneck Jobs To Be Done Why customers “hire” you Outcome Driven Innovation Unmet needs → messaging

    Focus & leverage

    Marginal Gains 1% improvements compound 80/20 & 95/5 Vital few + in-market buyers Lanchester Strategy Compete by market position

    Measurement

    RFM Analysis Recency, frequency, monetary Data-Driven Decisions Clarity before creativity Free tools Put frameworks to work
    8 lenses that unlock growth See all frameworks →
  • About
  • The Needle Mover ▾

    Foundations

    What Is A Needle Mover? 80/20 activities that grow Marginal Gains for Business British Cycling → marketing North Star Customers Customers who drive growth Tools I Like and Use Stack that earns its keep

    Ads & pixels

    Retargeting 3.0 Pixel laddering method Pixel Swapping Partner traffic, legally UTM Tagging Clean campaign tracking

    Analytics & email

    Google Custom Reports What actually matters Google Postmaster Setup Deliverability in 5 minutes Split Test Calculator Real statistical significance

    Trainings

    All free trainings 11 Needle Mover lessons HourScore +18% more email clicks 80/20 for Marketing Find the vital few The Power of RFM Segment who pays
    Deep dives + free trainings Browse the hub →
  • Work With Me
  • Trainings ▾

    Email deliverability

    HourScore +18% more email clicks Email Tech Setup SPF / DKIM / DMARC Google Postmaster Setup & walkthrough Hard Bounce Magic Hidden list revenue

    Engagement & lists

    The “Hey” Deep Dive Greatest subject line DNA Juice Your List Spike clicks on demand List Revival Revive + juice your list The Power of RFM Recency, frequency, monetary

    Web & strategy

    Pagespeed Audit Fix the 5% causing 80% 404 → Conversion Turn dead ends into sales 80/20 for Marketing Find the vital few Needle Mover hub All frameworks & posts
    11 free trainings · get them all by email View all trainings & subscribe →
  • Resources ▾

    Growth

    Optimize Your Quiz Audit quiz → fix revenue leaks Pagespeed Audit Core Web Vitals + AI fix brief Product Ladder Pareto offers & price gaps 404 Page Generator Score + rebuild lost visits QR Codes Static, dynamic, or tracked RFM Scoring Who to keep & win back 80/20 Calculator Pareto on your numbers

    Cloud explorers

    AWS Made Clear Free credits & what to use Cloudflare Made Clear Free plan vs paid, Workers Azure Made Clear Trial credits & Always Free Google Cloud Made Clear GCP free tier, clear picks Compare Clouds Side-by-side free tiers

    Build & agents

    Website Spec 111-item site checklist Hermes Agent Capability map & skills X Pro Guideposts Signals → private Lists Hiring Lab Aggregation function roles

    Sports data

    NCAA All Divisions Selectivity, grad, titles D1 Sports Division I only D2 Sports Division II only D3 Sports Division III only
    Free tools from How To Move The Needle Browse all free tools →
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A needle-mover from How To Move The Needle

How To Move The Needle · Free tools · Trainings · RFM · Product Ladder · AWS Made Clear